1) Training-Seminars-Programs

Geared for executives, or buyers, category managers, store managers, department managers or store personnel.

Basic or advanced seminars on understanding kosher laws and customs, the Jewish holiday calendar, customer profile and Jewish life style and cuisine.

Store tours by department

Power Point presentations one hour to four hour presentations offered. Dinners and sampling can be included ie. Model Passover Seder or Shabbat cuisine meal.

Holidays-Foods and Cuisine

Rosh Hashanah-Yom Kippur-Succoth-Chanukah-Thanksgiving-Super Bowl-New Years-Purim-Passover-after Passover-Shavouth-nine days-Shabbat.

Optional Tu-beshvat-Lag Boemer

2) Jewish Demographics-Store locations-population studies

Neighborhood concept store evaluation

Customer profile

Orthodox-conservative-reform- unaffiliated-Ashkenaz-Sephardi-Israeli-age groups-culture-ethnicity

3) Community Networking

Synagogues, temples, Jcc, Jewish day schools, Hebrew schools, associations, federations, Kashruth agencies

4) Events-Programs-Public relations

Themes-displays-demo’s-cooking demonstrations

Israeli-Passover-charitable events and programs-consumer outreach and focus groups-kosher Thanksgiving-kosher BBQ-Sabbath programs

5) Creating Kosher Destination Locations

Level One-Level two-Level Three kosher store concept

Supervision-staffing-training-selection of sku’s and vendors

 6) Ad creation and Composition

Holidays-year round-non ethnic kosher-kosher private label-non ethnic kosher-identification and lists-Total store concept all departments

 7) Plano-grams selection

End caps-daily shelf- store sets-store layout visa vie kosher

 8) Vendor Support

Sourcing sku’s-relationships-negotiation-ad and event support-programs

9) Kosher Hotline Information Services

e-mail or telephone consumer support, or buyers consulting services

10) Department assessments and evaluations

Total Store by Department and neighborhood Competition

Community needs

Departments 

Grocery-Dairy-deli-meat-produce-frozen- fish-beverage-snack-non-food-floral, vitamins-rotisserie-take out-bakery-bread-wine

11) Sourcing Perishable local kosher pre-packaged goods

Kosher bakeries-kosher caterers- sushi- sandwiches-appetizing items-candy and gifts

12) Kosher food shows and show opportunities

13) Consumer promotions

14)Media-advertising-press by territory

15) Kashruth advice

Castle Specialty Food Consulting Group has an exciting “out of the box” fresh approach to Kosher marketing. We network with the top kosher experts in the USA and bring the retailer many innovative and rewarding kosher programs. Eli Schlossberg authored “The World of Orthodox Judaism”, Jason Aronson,  publisher,  and brings over 30 years of specialty food experience to his clients. We look forward to serving your kosher needs.